Blogging Vs Facebook

Article From :

http://www.j6design.com.au/ClientArea/BlogvsFacebook

This infographic compares business blogging with Facebook and builds a case as to why blogging is the better marketing strategy. Here are 10 reasons why business blogging is better than Facebook...

Our summary: Facebook is a place to share quick updates/links to your blog or products. Your blog is where you publish well-planned, thoughtful posts on topics that interest your audience.

Blogging is great for business. Your blog should be supported by social media such as Facebook and Twitter. Many businesses fail at social media because they forget that it is just a way to quickly connect with your audience and encourage them to visit your website for more information. The goal is not to have 1000s of Facebook fans... but 1000s of sales.

89% customers go to a company website when making purchasing decision

Research from social

marketing firm Get Satisfaction shows that despite the heavy investment on Facebook, consumers still visit a companies’ websites more often, and would rather be introduced to a company through friends, not ads. When customers wanted information to make a purchasing decision, 89% went straight to the company’s website; 21% percent used a social network. Get Satisfaction CEO Wendy Lea summed up the findings in a press release:

"It’s clear that companies aren’t getting the results they need from investing in social media. Consumers don’t just want to be broadcasted to... Getting results from social media is about relevant interactions throughout the customer life cycle."

Number 10 - Stability

No changes frustrating to deal with - the changes on Facebook are fast and furious and you can go crazy. But your blog is self hosted, stable, consistent and reliable.

Number 9 - Bigger payoff

Facebook marketing is an investment in risky and uncertain, if done correctly, the time spent on your own blog ALWAYS pays off.

Number - 8 SEO

If done correctly, blogging will improve your search ranking on Google through optimization of in-bound links and keywords. Facebook does not help your search positioning.

Number 7 - Longer shelf life

The articles of your blog have a longer shelf life because it will still be able to found for months or years vis Google, links and internal search. Facebook updates only last a few days at the most.

Number 6 - Source of News

Facebook decides who will see your updates, but on your blog anyone and EVERYONE can see its contents.

Number 5 - Content Hub

A blog is the hub of your content and where you start your thought leadership. Facebook only helps distribute / promote their content.

Number 4 - Offer more value

Facebook Fans will only "Like" your brand if they think you have something of value to offer such as discounts and free products. But on your blog you can offer more value by providing helpful tips, advice, counseling, industry news, discounts, freebies and showing new things.

Number 3 - More clicks

A compelling link in your blog is likely to attract a click, while a link to your Facebook page will be ignored.

Number 2 - Reach multiple audiences

This includes RSS, email, site visitors and ALL social networks. On Facebook you will only reach a portion of the people who "like" your page.

And the number 1 reason why a blog is better than Facebook:

CONTROL. You get what you want.